Amel Bespoke

Branding and Identity


Amel is a Ghanaian fashion house committed to delivering tailored excellence to each client.
Previously known as House of Amel, an evolution in their brand required rebranding of their corporate identity and a transition from the old to the new. We provided a new logo design with unique graphics and packaging that retained elements of the old brand entwined with new designs and richer colors

They believe that each outfit is an opportunity to tell a story through their chosen design and blend of Afrocentric pieces. Therefore, it is no wonder that the bulk of their ‘brand’ is built around their unique products.


  • Logo design
  • Apparel branding
  • UI design
  • Website Development

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Creative Direction

Tolu Olayinka


Wilberforce Mapida